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| The Summit is an annual forum for the tourism industry to hear the latest trends, be exposed to new ideas and best practices, and network with colleagues. Entitled 'The Road Ahead,' the 2009 conference theme will focus on actionable strategies to move the industry forward and will include a series of panel sessions, workshops and presentations. | |
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TUESDAY, SEPTEMBER 29 - THURSDAY, OCTOBER 1 |
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| 3:00-7:00 pm | Registration - Caesars Windsor |
| 6:30-9:00 pm | Welcome Reception - Hiram Walker's Canadian Club Brand Centre |
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Day 2: Wednesday, September 30, 2009 All activities to be held at Caesars Windsor |
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| 8:00 am-6:00 pm | Registration |
| 8:00 am | Breakfast |
| 9:00 am | Welcome Remarks |
| 9:20 am | Economic Outlook - Don Drummond, Senior Vice President and Chief Economist, TD Bank Financial Group |
| 10:00 am | Travel Trends - Peter Yesawich, Chairman & CEO, Ypartnership |
| 10:45 am | Refreshment Break |
| 11:15 am | OTMPC & CTC Presentation - 'Converting brand equity into sales' Robin Garrett, President and CEO, Ontario Tourism Marketing Partnership Corporation (OTMPC) Michele McKenzie, President and CEO, Canadian Tourism Commission (CTC) |
| 12:00 pm | Lunch TIAO & TIAC Presentation Bill Allen, President, Tourism Industry Association of Ontario (TIAO) Randy Williams, President & CEO, Tourism Industry Association of Canada (TIAC) |
| 1:30 pm | Panel: '2020: Meeting the Challenge' In order for Ontario's tourism industry to reach ambitious targets set for 2020, industry and government will have to work together to capitalize on the opportunities for revitalization and growth. Don't miss an interactive session with industry and government representatives examining how all tourism partners can accept the challenge and collaborate towards success. Panelists include: Bill Allen, President, Tourism Industry Association of Ontario (TIAO) Drew Fagan, Deputy Minister, Ontario Ministry of Tourism |
| 3:00 - 5:00 pm | Tourism Café & Refreshment Break |
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Day 2: Wednesday, September 30 EVENING All activities to be held at Caesars Windsor Dress code: Formal/black tie optional |
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| 6:00 pm | Awards Gala Reception |
| 7:00-10:00 pm | Awards Dinner and Speeches Welcome Remarks Master of Ceremonies - Brian Williams, award-winning sports broadcaster |
Marketing Awards:
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Journalism Awards:
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Industry Awards of Excellence:
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| Lifetime Achievement Award | |
| Day 3: Thursday, October 1, 2009 | |
| 7:00 - 11:00 am | Registration |
| 8:00 - 9:00 am | Breakfast and keynote speaker Making Best Better - Christopher Rodrigues, Chair, VisitBritain |
| 9:00-10:30am | Concurrent Sessions |
| 10:30 am | Refreshment Break |
| 11:00 am - 12:30 pm | Concurrent Sessions
**NEW** Winning formulas for tourism organizations has been replaced with Establishing tourism regions in Ontario. |
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