The Summit is an annual forum for the tourism industry to hear the latest trends, be exposed to new ideas and best practices, and network with colleagues. Entitled 'The Road Ahead,' the 2009 conference theme will focus on actionable strategies to move the industry forward and will include a series of panel sessions, workshops and presentations.

TUESDAY, SEPTEMBER 29 - THURSDAY, OCTOBER 1

Day 1: Tuesday, September 29, 2009
 
3:00-7:00 pm Registration - Caesars Windsor
 
6:30-9:00 pm Welcome Reception - Hiram Walker's Canadian Club Brand Centre
 
 
Day 2: Wednesday, September 30, 2009
All activities to be held at Caesars Windsor
 
8:00 am-6:00 pm Registration
 
8:00 am Breakfast
 
9:00 am Welcome Remarks
 
9:20 am Economic Outlook - Don Drummond, Senior Vice President and Chief Economist, TD Bank Financial Group
 
10:00 am Travel Trends - Peter Yesawich, Chairman & CEO, Ypartnership
 
10:45 am Refreshment Break
 
11:15 am OTMPC & CTC Presentation - 'Converting brand equity into sales'
Robin Garrett, President and CEO, Ontario Tourism Marketing Partnership Corporation (OTMPC)
Michele McKenzie, President and CEO, Canadian Tourism Commission (CTC)
 
12:00 pm Lunch
TIAO & TIAC Presentation
Bill Allen, President, Tourism Industry Association of Ontario (TIAO)
Randy Williams, President & CEO, Tourism Industry Association of Canada (TIAC)
 
1:30 pm Panel: '2020: Meeting the Challenge'
In order for Ontario's tourism industry to reach ambitious targets set for 2020, industry and government will have to work together to capitalize on the opportunities for revitalization and growth. Don't miss an interactive session with industry and government representatives examining how all tourism partners can accept the challenge and collaborate towards success.

Panelists include:
Bill Allen, President, Tourism Industry Association of Ontario (TIAO)
Drew Fagan, Deputy Minister, Ontario Ministry of Tourism
 
3:00 - 5:00 pm Tourism Café & Refreshment Break
 
 
Day 2: Wednesday, September 30 EVENING
All activities to be held at Caesars Windsor
Dress code: Formal/black tie optional
 
6:00 pm Awards Gala Reception
 
7:00-10:00 pm Awards Dinner and Speeches
Welcome Remarks
Master of Ceremonies - Brian Williams, award-winning sports broadcaster
 
Marketing Awards:
  • Best Tourism Advertising
  • Best Tourism Marketing Campaign under $25,000
  • Best Tourism Marketing Partnership
  • Best Tourism Interactive Marketing
  • Best Tourism Printed Collateral Material
 
Journalism Awards:
  • Best Travel Journalism Award
  • Best Travel Photography Award
 
Industry Awards of Excellence:
  • Tourism Innovator of the Year Award
  • Business/Event of the Year Award
  • Volunteer of the Year Award
  • Employee Attraction & Retention Award
  • Sustainable Tourism Award
  • Culinary Tourism Experience Award
  • Culinary Tourism Leadership Award
 
Lifetime Achievement Award
 
 
Day 3: Thursday, October 1, 2009
 
7:00 - 11:00 am Registration
 
8:00 - 9:00 am Breakfast and keynote speaker
Making Best Better - Christopher Rodrigues, Chair, VisitBritain
 
9:00-10:30am Concurrent Sessions
 
10:30 am Refreshment Break
 
11:00 am - 12:30 pm Concurrent Sessions

**NEW** Winning formulas for tourism organizations has been replaced with Establishing tourism regions in Ontario.
 
 

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