The Summit is an annual forum for the tourism industry to hear the latest trends, be exposed to new ideas and best practices, and network with colleagues. The 2008 conference theme will focus on competitive strategies for the future health of the industry, and will include a series of panel sessions, workshops and presentations.

MONDAY, OCTOBER 6 - WEDNESDAY, OCTOBER 8

Day 1: Monday, October 6
 
Official Opening, Metro Toronto Convention Centre
 
4:00-7:00 pm Registration
 
6:00-9:00 pm Welcome Reception
 
 
Day 2: Tuesday, October 7
 
8:00 am-6:00 pm Registration
 
8:00 am Breakfast
 
9:00 am MCs
Bill Duron, Chair, OTMPC
Lou Seiler, Chair, TIAO

Welcome Remarks
 
9:20 am OTMPC Presentation - Robin Garrett, President & CEO
 
10:00 am Keynote Speaker - Warren Jestin, Chief Economist, Bank of Nova Scotia
 
10:40 am Refreshment Break
 
11:00 am Introduction - Bill Allen
 
Keynote Speaker - Greg Sorbara, Chair, Tourism Competitiveness Study
 
12:00 pm Lunch
 
2:00 pm Panel - Titans of Tourism

Moderator: Deirdre McMurdy, Vice-President, Public Policy Forum, and business journalist
 
3:00 pm Refreshment Break
 
3:30 - 4:30pm Keynote Speaker - Moses Znaimer, media innovator and voice of the Zoomer generation
 
6:00 pm Awards Gala Reception
 
7:00-10:00 pm Awards Dinner and Speeches
 
 
Day 3: Wednesday, October 8 (8:00 am - 2:30 pm)
 
8:00 am-Noon Registration & Tourism Café
 
8:00 am Breakfast
 
9:00-10:30am Concurrent Sessions
  • Innovative e-marketing
  • Sustainable Tourism
  • Attracting and Retaining Employees
 
10:30 am Refreshment Break
 
11:00 am-12:30 pm Concurrent Sessions
  • Tourism Product Development
  • Innovative PR tactics
  • Innovative brand management
 
12:45 pm Lunch & Speaker
 
2:30 pm Closing Remarks
Bill Duron, Chair, OTMPC
Lou Seiler, Chair, TIAO
 
 
Marketing Awards:
  • Best Tourism Advertising (Gold, Silver, Bronze)
  • Best Tourism Marketing Campaign under $25,000
  • Best Tourism Marketing Partnership
  • Best Tourism Interactive Marketing
  • Best Tourism Printed Collateral Material
 
Journalism Awards:
  • Best Travel Journalism Award
  • Best Travel Photography Award
 
Industry Awards of Excellence:
  • Tourism Innovator of the Year Award
  • Business/Event of the Year Award
  • Volunteer of the Year Award
  • Employee Attraction & Retention Award
  • Sustainable Tourism Award
 

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