BEST TOURISM MARKETING INITIATIVE UNDER $25,000 AWARD

This award category applies to any marketing activity, combination of activities or campaigns (printed collateral, various advertising, promotions and/or web) featuring Ontario tourism product (destinations, attractions, tour operators and hospitality suppliers) that satisfies the following criteria:

• The activity covered a specific, limited timeframe within a calendar year.
• The budget for the activity was less than $25,000 including any creative, production, media buying, printing, supplier costs or in-kind contributions.
• The activity was undertaken in order to promote to a new target market, or highlight a new season or product.
• Ongoing annual marketing activities and foundation marketing activities, such as an annual visitor guide or an organization's main brochure or website, are not eligible.

This category will consist of one Gold level award.

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Instructions:
Please note that a separate nomination form must accompany each entry.
Please complete the nomination form below answering all questions completely and accurately.

When complete, print five copies of the nomination form. Please send the five copies of the completed nomination form with your signature, and five copies of all materials/photos for submission to the following address by mail or courier not to arrive later than Wednesday, September 7 by 4:00 p.m. to:

Ontario Tourism Marketing Partnership Corporation
10 Dundas Street East
Suite 900
Toronto, Ontario M7A 2A1
Attention: Kamar Green
(416) 212-0757

Questions regarding this award should be directed to:
Debra Mansillo
(416) 314-6121

Note: To qualify, five copies of supporting samples and/or materials must accompany all nominations. Materials and/or samples submitted for nomination will not be returned. Please ensure that you have reviewed the Criteria & Eligibility and the Judging Process before you proceed with your nomination.

Nominated Company Name(s):
Nominated Individual Name(s):
Nominee's Title/Position:
Name of Award Category for Nomination:	BEST TOURISM MARKETING INITIATIVE UNDER $25,000
Name of Person Making Entry:
1) List your marketing objectives:
2) Who was the target audience for this initiative?
3) What was the budget for this initiative? Please break down the budget to demonstrate how this amount was utilized.
4) What marketing mediums were used? (e.g. print, radio, television, web)
5) How was the marketing initiative implemented in terms of distribution, frequency and timing - as appropriate?
6) Clearly describe the effectiveness of the advertising via any measurable outcomes and results:
Checklist:
	This initiative did not receive financial support from OTMPC that constituted more than 50% of its overall budget or utilize the OTMPC's ad agency of record (i.e. Young & Rubicam/Fuel Advertising).
	I have completed the official OTMPC nomination form and reviewed the criteria and eligibility.
	I have attached five copies of the nomination form and all sample materials.
	Submission does not exceed five pages plus samples.
	Submission is for activities that took place between January 2010 - December 2010.
	I have completed this checklist, signed and dated it, and included it as a cover page with my submission.
Date:	________________________________________________________
Signature of Person Making Entry:	________________________________________________________
Nominee Address:	________________________________________________________
Nominee Phone:	________________________________________________________
Nominee e-Mail:	________________________________________________________