BEST TOURISM MARKETING PARTNERSHIP AWARD

This award category applies to any partnership combining tourism stakeholders including operators, media, sponsors, cities, regions and DMOs that feature Ontario tourism product with a non-traditional partner such as retailer, packaged goods or service provider. Partnerships should fall into the following categories:

• Each partner contributed to the initiative financially or in-kind.
• The partnership does not represent the relationship between an organization and a paid supplier (e.g. a media company creating a publication for a destination marketing organization).
• The partnership does not represent a traditional membership-based partnership.

Examples of non-traditional partnerships include: hotel partners with a car rental company, golf partners with a credit card company.

This category will consist of one Gold level award.

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Instructions:
Please note that a separate nomination form must accompany each entry.
Please complete the nomination form below answering all questions completely and accurately.

When complete, print five copies of the nomination form. Please send the five copies of the completed nomination form with your signature, and five copies of all materials/photos for submission to the following address by mail or courier not to arrive later than Wednesday, September 7 by 4:00 p.m. to:

Ontario Tourism Marketing Partnership Corporation
10 Dundas Street East
Suite 900
Toronto, Ontario M7A 2A1
Attention: Kamar Green
(416) 212-0757

Questions regarding this award should be directed to:
Debra Mansillo
(416) 314-6121

Note: To qualify, five copies of supporting samples and/or materials must accompany all nominations. Materials and/or samples submitted for nomination will not be returned. Please ensure that you have reviewed the Criteria & Eligibility and the Judging Process before you proceed with your nomination.

Nominated Company Name(s):
Nominated Individual Name(s):
Nominee's Title/Position:
Name of Award Category for Nomination:	BEST TOURISM MARKETING PARTNERSHIP
Name of Person Making Entry:
1) Briefly describe what made the partnership unique:
2) List the objectives of the partnership:
3) Describe the roles/contribution of each partner:
4) Who was the target audience?
5) What was the budget for this initiative?
6) Clearly describe the effectiveness of the advertising via any measurable outcomes and results:
Checklist:
	This initiative did not receive financial support from OTMPC that constituted more than 50% of its overall budget or utilize the OTMPC's ad agency of record (i.e. Young & Rubicam/Fuel Advertising).
	I have completed the official OTMPC nomination form and reviewed the criteria and eligibility.
	I have attached five copies of the nomination form and all sample materials.
	Submission does not exceed five pages plus samples.
	Submission is for activities that took place between January 2010 - December 2010.
	I have completed this checklist, signed and dated it, and included it as a cover page with my submission.
Date:	________________________________________________________
Signature of Person Making Entry:	________________________________________________________
Nominee Address:	________________________________________________________
Nominee Phone:	________________________________________________________
Nominee e-Mail:	________________________________________________________