2009 Ontario Tourism Summit - Presentations

Thank you for attending the 2009 Ontario Tourism Summit in Windsor. Below are links to the presentations from the plenary and concurrent sessions.

Keynote Speakers - September 30 to October 1, 2009

Economic outlook
Don Drummond, Senior Vice President and Chief Economist, TD Bank Financial Group
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Emerging lifestyles and travel trends
Peter Yesawich, Chairman & CEO, Ypartnership
Note: This presentation is not available. To access Ypartnership research reports and publications, visit www.ypartnership.com.

Converting brand equity into sales
Robin Garrett, President & CEO, Ontario Tourism Marketing Partnership Corporation (OTMPC) View presentation
Michele McKenzie, President and CEO, Canadian Tourism Commission (CTC)
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An update on national policy issues affecting tourism
Randy Williams, President & CEO, Tourism Industry Association of Canada (TIAC)
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Bill Allen, President, Tourism Industry Association of Ontario (TIAO)
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Making best better
Christopher Rodrigues, Chair, VisitBritain
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Concurrent Sessions - October 1, 2009

Operating successfully in today’s business environment

• Pierre Tessier, Manager Western Region, Ministry of Economic Development and Trade
  View presentation; Save the Antelope video; The Blonde Antelope video
• Maryann Wenzier-Wiebe, Branch Manager, Business Development Bank of Canada (BDC)
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• Bob Laramy, Assistant Deputy Minister, Sales Tax Reform, Ministry of Revenue
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Marketing with the latest online tools and strategies

• Social media: Michael Shostak, Senior VP, Managing Director - Interactive, Y&R
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• Online advertising: Tracy Jones, VP, Creative Director - Interactive, Y&R
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• Email marketing: Wayne Carrigan, Executive Vice President, ThinData
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• Search marketing: Jeff Lancaster, Managing Director, Outrider Mediaedge:cia
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Developing strategies for sports tourism attraction

• Cheryl Finn, Manager, Sports Tourism, Tourism London
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• Cyril M. Leeder, President, Ottawa Senators Hockey Club
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• Rick Traer, CEO, Canadian Sport Tourism Alliance
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Establishing tourism regions in Ontario

• Michael Kurts, Assistant Deputy Minister, Policy and Development Division, Ministry of Tourism
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Developing and marketing travel packages that sell

• Stephanie Bishop, Managing Director for Canada, Globus Family of Brands
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• Steve Grasso, VP of Product & Marketing, Yankee Leisure Holdings Inc.
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• Norman Howe, Owner and Creative Director, Horizon & Co.
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Using visitor services to increase sales

• David Adames, Executive Director, Tourism Hamilton
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• Michael Ennamorato, Executive VP, Director of Client Services, TNS Canadian Facts
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• Jill Vandal, Partner, ^the Tourism Company
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Click here to view the presentations in French.