2011 Ontario Tourism Summit - Presentations

Thank you for attending the 2011 Ontario Tourism Summit in Hamilton. Below are links to the presentations from the plenary and concurrent sessions.

Keynote Speakers – October 4 to 5, 2011

Staging Memorable Tourism Experiences in Ontario
James Gilmore, author of The Experience Economy and Authenticity
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Transcending the Chaos: Tourism in a Time of Turbulence
Michael Adams, Founding President, Environics Group of Research & Communications
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UnMarketing: How to Spread the Awesome About Your Destination
Scott Stratten, President, Un-Marketing
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Marketing Strategy 2012/13: Growing Tourism
Ronald Holgerson, Interim President and CEO, OTMPC
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Ian Troop, CEO, Chief Executive Officer, TO2015
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Panel Discussion and Concurrent Sessions – October 5, 2011

Panel Discussion: Developing Ontario’s Compelling Experiences

• Nicole Leaper, Director, Brand and North America Marketing, OTMPC
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• Lesley Anderson, Manager, Brand Experiences, Canadian Tourism Commission
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• Anne Marie Forcier, Executive Director, Rideau Heritage Route
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• Philippe Kopcsan, General Manager, Le Cordon Bleu Ottawa
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• Anna Pierce, Vice President, Niagara Helicopters
• David Whitaker, President, Tourism Toronto

Concurrent Sessions

Building Destination Success through the Service Experience

• Deborah Fletcher, OTEC Senior Researcher and Learning Associate
• Anne Marshall, Director of Sales, Marketing and Human Resources, Elmhirst's Resort
• David Navia, Director of Operations, Ste. Anne's Spa
• Judy Morgan, Director of Program Development, Economic Development & Culture, The City of Toronto
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Connecting and Engaging with Today’s New Canadians

• Liana Guiry, VP Marketing, OTMPC
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• Milind Shirke, Managing Director, Ethos Communications
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• Doug Norris, Chief Demographer & Senior Vice President, Environics Analytics
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Tourism Investment: Attract It to Your Destination!

• Doug Fyfe, Founding Partner, Fyfe & Associates
• Michael Sneyd, CEO, Skyline Investments
• Mark Bingeman, President, Bingemans
• Sylvain Lauzon, Executive Vice President, Calypso Waterpark
• Vinod Patel, President & CEO, Northampton Group
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Click here to view the presentations in French.